H&M‘s exclusive Glamour Conscious Collection will soon be available in about 100 stores worldwide. With their eyes on the issue of sustainability, Hennes & Mauritz created this line, using more sustainable materials.

The line will also feature it’s red-carpet designs –as worn by Michelle Williams to the British Academy of Film and Television Arts awards in London –as well as items worn by stars including Amanda Seyfried, Viola Davis and Kristin Davis.

Rumor Radar: Hennes & Mauritz  are planning a luxury brand that would be more expensive than its high-end COS brand.

Images via Teen Vogue