During the recent catwalks in Europe you may have heard names and titles such as Ulyana Sergeenko, Irina Shayk, Anya Ziourova, Miroslava Duma, Russian Vogue. You may have also wondered, “are they all Russian?” Well you guessed right! Russia is once again creating a buzz in fashion circles with the help of a very talented group of young designers, stylists, journalists, bloggers and models.
Leading the pack is 32 year old Russian trendsetter and designer Ulyana Sergeenko, whose show was a sell-out in Paris. Foll0wing is model Irina Shayk –girlfriend of the footballer Cristiano Ronaldo –who is currently the country’s most famous model and works for brands such as Armani, Guess, Lacoste and Missoni. Also in the fashion pack are stylist Anya Ziourova and fashion writer Miroslava Duma, the publication Russian Vogue (featured celebs including; Cindy Crawford, Naomi Campbell and Claudia Schiffer on its cover), and Melon Fashion Group –CEO Mikhail Urzhumtsev –
Read on for more of Russia’s fashion pack
With the end of communism (in Russia), the increase of disposable income among the middle class, the growth of the market and the developing tastes, Russia is making it’s name as the new fashion superpower worth the world’s attention.